At the entrance of the booth, a massive interactive screen greeted visitors at the Building & Construction Exhibition in Tehran. As visitors walked past, their movements were detected in real time, bringing the waterfall visuals to life. Each brand had its own custom waterfall theme: KWC, Prime, and Blan, each designed to reflect their unique and premium identity.

The experience began with curiosity: passersby would notice the moving visuals from afar. As they stepped closer, the wall responded to their presence, drawing them in and turning a simple walk through the exhibition into an interactive moment.
Each movement created ripples, reflections, and cascading water effects, making visitors feel like they were part of the installation itself.

This wasn’t just about standing out visually, it was about interaction. The blend of motion and content helped communicate the brands’ elegance and innovation while creating a booth people didn’t just visit but experienced.

The result? A booth that drove deep engagement, made the brands memorable, and sparked lasting connections with the audience, long after the exhibition ended.