We set up an xperience booth – a room chilled by Pakshoma ACs at Shahr-e Lavazem Khanegi, one of Tehran’s busiest appliance stores. The journey began outside, where passers-by saw the exterior of the X Booth, mysterious and wrapped in snowy mountain graphics.
The mystery continued inside the X Booth, where participants were met with a snowy mountain range made possible through kinect sensors and interactive video projection and on the surrounding walls and the ground. As they stepped in, they could see their footprints in the snow, hear the wind, and feel the chill—powered by Pakshoma’s powerful ACs!
The journey inside the X Booth had three parts: First, participants walked into the ski slope simulation. Then, they put on VR (Virtual Reality) headsets and raced through a virtual ski course. It was a real competition, and the participants knew there was a prize to win!
After removing the headsets, they were greeted with applause, confetti, and a fogged-up wall. The exciting twist was that even with the VR headset off, the simulated ski journey continued! Wiping away the fog with their hand motions on the wall revealed their name and score. The landscape was carefully designed by a pro digital artist and put into motion by the xperience team.
The journey ended with a branded snowboard photo op. Participants received their souvenirs printed out with a QR code to the ski game leaderboard.
The exaggerated contrast between summer heat and winter coldness made a lasting impact, driving home the message that Pakshoma air conditioners are built to beat the heat—no matter how intense it gets!