In Netbina xperience’s two-phase project for Pril, we set up an interactive booth in two popular locations in Tehran, Arg Shopping Mall and Book Garden. Netbina xperience designed the magical booth as the BTL complement to Pril’s long-running “Enjoy Together” campaign. This time, the main concept was connecting different regions in Iran, and we set up an interactive kitchen with a mighty chef just for that.

Participants got to sign up for a game of 2-3 people, enter the booth and pick a traditional regional dish to cook together with Pril’s chef. It wasn’t just a dynamic gamified cooking experience, but also discovering a joyful sense of what “clean” really feels like. The players moved around, finding little treasures to fire up the Pril-maker machine and deliver sparkling clean dishes to the chef.

Bright and brisk enough to beat the clock? You win! The chef cooks the meal and the game ends with a fascinating panorama of the region the dish came from.

Now fully engaged with the product and concept, the journey continued for the participants with a product sample to try out on their own. There was a little bit of AR on top, and players got a product catalogue with a QR code and instructions for an online contest. Through the online contest, players could keep the journey going for extra joy and prizes, and stay engaged with Pril’s promise of pristine cleanliness.